PRO.PR Interactive seminar about communications held in Sarajevo
Sarajevo was a host of second PRO.PR Interactive seminar held in hotel Hollywood. Communication seminar gathered about seventy participants from different public areas
At this year one-day seminar communication experts from area of public administration, brand management, media, IT and pharmaceuticals share their experiences and knowledge. The organizer of the seminar is recognized agency for public relations, Apriori World from Zagreb, which cooperates with partner offices throughout Europe.
David Tomchak, head of Digital Communications at UK Government talk about digital communication. Main theme of lecture of Juergen Gangoly, director of PR consultancy The Skills Group was quality in PR. Marinka Akrap, director of corporate and marketing communications in Podravka, presented occurrence of campaigns with the character.
In the second part of the seminar, the participants met the role and importance of research in strategic communication in pharmaceutical industry through the lecture of Zinaida Babović, director of public relations in Bosnalijek. Lecture of Internet marketing and digital media held Ranko Petrušić, the chief editor of the portal Banjaluka.com. The last lecture at PRO.PR Interactive seminar was about social media in Bosnia and Herzegovina which held Igor Todorovac, creative director and head of digital media at Hayat TV.
Besides lectures, participants were able to participate in interesting panel discussion with title "Media direction" moderated by Haris Hadrović from Al Jazeera Balkans. The participants of panel discussion were Ekrem Dupanović from Media Marketing, Julijana Mikulić Jurković from Dnevni list, Senka Kurt from RSG and blogger Tarik Kapetanović.
More about PRO.PR Interactive seminar at Facebook page.